XU HAITANG
PF Lecture: Angela Fusco / PURPLE BRAND, Paris
Throughout my career, my path has intertwined with renowned brands, collaborating with global fashion houses and denim manufacturers alike. From established labels to emerging designers, I have had the privilege of working hand-in-hand with visionaries, learning from their expertise, and contributing with my distinct flair. A combination of artistic intuition, an unwavering commitment to quality, and an insatiable hunger for innovation drives me forward as I continue to contribute to the legacy of this captivating industry. My journey has been one of unparalleled determination, ingenuity, and creativity.
Mentor and friend, Jonathan Cheung, once said to me if you are a good designer you can design anything. Today I consider myself to be a multi-faceted designer. Whether drawing inspiration from diverse cultures, staying ahead of ever-evolving sustainable practices, or breathing new life into iconic silhouettes, my expertise in denim and luxury fashion has consistently pushed boundaries, defied conventions and unlocked new realms of sartorial expression.
Today, armed with an intimate understanding of a variety of fabrications and treatments besides just denim and leather, I stand poised to help shape the industry's future.
PRIOR EXPERIENCE :
Balmain - Levi Strauss & Co. - Heidi Klein - Speedo Ltd. - Cute Circuit & more.
"It’s of importance to me to create effortless, yet intriguing, design concepts and to push the boundaries of expectations surrounding denim. I enjoy exposing myself to a variety of experiences and so pull inspiration from numerous elements in order to design products for the future. My experience working with both apparel design and textiles engineering has given me a particular eye for colour, material and finish used in a variety of environments and I am forever looking forward to future innovations"
WORK EXPERIENCE
What does a designer do?
Designers play a key role in creative companies. Using elements such as typography, illustration, photography, and layout, designers have always had highly creative minds, able to absorb visual trends and deploy them in fresh and exciting ways. Our creative and design team knows everything there is to know about getting a designer job, including which leading agencies you can excel at and how to get the best opportunities for you.
01
Basic skill
-
InDesign
-
Illustrator
-
Photoshop
02
Typical activities
-
Staying up to date with industry trends to keep ahead of competitors
-
Producing consistently excellent visual work
-
Producing a host of ideas, selecting the best ones and selling them to the other members of the team and to clients
-
Encouraging others to share their ideas and nurturing creativity
-
Communicating productively with management and clients to keep them up-to-date with project milestones
-
Creating direction for projects and guiding team members
03
Skills required
-
Strong written and verbal communication skills
-
A full and fluent knowledge of current design tools and software
-
Confidence to be bold with their work
-
Industry experience in the design field
-
The ability to meet deadlines
-
A background of working well as part of a design team
-
The ability to think creatively and deliver impressive concepts