XU HAITANG
​
PF Lecture: Stephy Fung, Digital Fashion Artist
INTRODUCTION
Stephy Fung is a digital fashion artist based in UK. Her work frames vibrant colours and balanced composition, paying homage to her Chinese heritage and to also educate her audiences on the culture. Her designs have been a way to explore and express her British Chinese identity and she hopes to fuse modern techniques/cuts with traditional Chinese elements.
She is an artist, educator and content creator.
Her skill set ranges from Adobe Suite, Cinema4D, Clo3d, Substance Painter and Daz3D.
Clients include: Dell, Snapchat, Glenfiddich & Highsnobiety, Jo Malone, Paco Rabanne, Xbox, Vogue Singapore, and Selfridges.
The COVID-19 pandemic is simultaneously an unprecedented health crisis and a global economic shock. Amid the pandemic, the apparel, fashion, and luxury (AF&L) industry has moved quickly to address urgent public-health needs—closing stores, manufacturing much-needed items such as face masks and hand sanitizer, and making donations to healthcare and community organizations. At the same time, AF&L companies are grappling with COVID-19’s business ramifications, including widespread job losses in an industry that provides livelihoods for millions of people worldwide.
Although no one in the industry foresaw the intensity of this crisis, some fashion companies are finding that they are better equipped than others—largely because of their digital know-how. In this article, we touch on COVID-19’s impact on the AF&L industry to date. We then propose a set of actions that AF&L companies can take to build their digital and analytics capabilities—not just to ensure business continuity and minimize the downside of COVID-19, but also to emerge from the crisis in a position of strength.
AI is a trend that refuses to go out of fashion - especially when it comes to the industry itself. While traditionally the fashion sector has relied on manual designs, AI-powered solutions are offering new ways to keep production going in unprecedented times. From using images of previous collections and customer data to generate new design inspiration, through to tracking current trends - artificial intelligence is proving an invaluable tool when physical manpower isn't possible.
01
Reduced Inventory
Cloth producers can now confidently tailor their designs and colors to the tastes of customers, thanks to key insights from accurate forecasting. This not only helps reduce per-item prices but also minimizes unsold inventory.
02
Better Trend Forecasts
By utilizing advanced forecasting technology, sellers and the company can uncover powerful insights into upcoming trends. By leveraging data from social media platforms and e-commerce sales, they are better equipped to predict consumer behavior.
03
Eco-Friendly
By leveraging generative modelling to modernize the manufacturing process, products can be fashioned in an eco-friendly manner. Smarter and stricter constraints enable us to make more with less - producing quality goods at reduced waste and boosted efficiency.